Our Leadership Team

An Agency of Former TV News & Print Journalists Who Achieve Substantial Results

When you handpick best-in-class employees, the result is a superior team--one that is engineered to deliver maximum value. You won’t find the “kiddie-corp” working here: At Bloom PR, we believe that only industry veterans provide sound strategic counsel and masterful tactical execution.

Founded in 2002, our PR, marketing, and advertising agency has consistently earned major TV and print media placements for our clients, including:

  • TV: NBC’s “Today” and ABC’s “Good Morning America," and other high-visibility shows
  • Print: BusinessWeek, Forbes, and U.S. News & World Report, among others
  • See more here

 

Dave Bloom - President

The agency is led by Dave Bloom, a veteran former TV news journalist and PR/marketing executive. He has worked for top-rated TV news stations as an anchor, news reporter and producer in Miami (FOX) and West Palm Beach (ABC). CNN called on Dave to contribute numerous stories. Trade publications, including the Harvard Business Review and PR Week, often quote Dave. He is proud of his exceptional team of former print and broadcast journalists with extensive agency experience.

“Dave Bloom is truly one of the most talented, hard-working PR professionals I have ever had the good fortune to work with. He is a legend in South Florida. When I was director of business development at Florida Medical Center, he ran rings around every other PR firm.” – Sue Baron, Development Officer, Mount Sinai Medical Center Foundation

Dave’s work has been honored by a number of organizations including the Classroom Teachers Association and the Florida Highway Patrol for his crime-related news reports.

 


 

Chris MacDonald - Senior Account Manager

Chris has a solid background both as a digital marketer and a news journalist, which consistently translates into results for our clients. During his several years in digital marketing, he managed online strategy for businesses large and small, including overseeing social media, search engine optimization (SEO) and pay-per-click (PPC) agencies for a national real estate brand. While managing a Twitter campaign for Dairy Queen, he earned retweets from Deepak Chopra and Katie Couric. Chris also created/managed website and social media content for CBSMiami.com, the website of CBS 4 (Miami-Fort Lauderdale) and was commended for the station’s social media initiatives.

Prior to digital marketing, Chris spent several years as an on-camera meteorologist and news reporter for a number of television stations.


 

Ashley Schainuck - Client Relations Director

Ashley brings years of experience managing clients in real estate, legal, and PR firm clients--all valuable skills given Bloom PR's diverse portfolio of clients.

Her journalism background includes writing for Hollywood Today. After earning her MBA, she dove right into real estate, serving as a commercial and residential real estate specialist for Century 21 and other firms.

 


 

Catherine Lackner - Sr. Account Manager

A respected former journalist with more than 20 years of experience in the field, Catherine has expertise in myriad areas of public relations and marketing.

Her work has been published extensively in Miami Today and Florida Medical Business newspapers, as well as in Interval World and Vacation Industry Review, magazines, which have a combined circulation of 1.5 million. For more than nine years, she was a content creator for Interval International, a global vacation exchange and leisure services company.

She has also been published in Florida Trend, a statewide business magazine, in which one of her stories on art forgeries won a Green Eyeshade award from the Society of Professional Journalists.

Lackner approaches each project with extreme focus, great creativity, and high energy. Her versatility and resourcefulness, backed by real-world expertise, make her a great asset to Bloom PR’s team.

 


 

Emmett Hamilton - Chief Video Production Manager

As the lead video project editor, Emmett plans, composites and edits video content created by Bloom PR. Think of him as a video craftsman, building a visual masterpiece of information and entertainment. He loves a challenge and has a genuine passion for his work.

After graduating from the Southwest University of Visual Arts in 2009 with a Bachelor of Arts in Animation, Emmett went to work for ad agency Tucci Creative. While there, Emmett created radio commercial, video documentaries, print ads, web content and award-winning television commercials.

His work has been shown on numerous location local TV stations in Arizona such as KGUN, KVOA, and KOLD. His work has also been featured on several radio stations such as KRQQ, KOHT, and KWFM.

When not editing, Emmett enjoys time with his family, creating animation and painting.