Your office phone rings. It’s a newspaper reporter who wants to interview you tomorrow morning about one of your clients. Your thoughts shift from your client’s project to the reporter, who commands, and in this case deserves, your attention.
Many people assume that being interviewed is as simple as waiting for a reporter to ask questions. However, if you are not fully prepared, both in terms of the content of your presentation and the process – what to expect during the interview – being interviewed can be a frightening experience. Conversely, if you know your material and feel confident about your ability, an interview can be rewarding for both of you. Continue reading