Bloom PR is an award-winning national public relations and marketing agency based in Fort Lauderdale. Our team consists entirely of former TV news reporters, print journalists, and news videographers. Each has extensive PR, marketing, and advertising agency experience. Our team is led by Dave Bloom, who founded the agency 15 years ago. His journalism career included WSVN-TV (FOX) in Miami and WPBF-TV (ABC) in the Palm Beaches as a TV news anchor, reporter, and producer. Our services include:
Bloom PR can grow your sales and build your credibility. Call our former news journalists now at (954) 334-5822 or send us a message.
Your Newscast-Quality Marketing Videos™ are a persuasive marketing tool that increases sales, persuades potential customers, and boosts a customer's confidence in you. Each video features you, your employees, your company’s story and your customers’ testimonials. Four times as many consumers would rather watch a video about your product than read about it (source: Animoto). Our clients nationwide have seen success using the strategies below to promote their marketing videos:
Newscast-Quality Marketing Videos’ quality, eye-catching graphics and music can win over your current and prospective clients, increasing sales. Here are ways to get your marketing videos in front of your clients:
Businesses using video grow company revenue 49% faster year-over-year than organizations without video. (Source: Aberdeen Research)
Get your free video-needs evaluation: Call us now at (954) 334-5822 or send us a message.
With Newscast-Quality Marketing Videos™ your website becomes your 24/7 sales rockstar. Bloom PR’s digital marketing team can set up your YouTube business channel, upload your Newscast-Quality Marketing Videos then place them on your company’s website.
Generate new business by taking your Newscast-Quality Marketing Videos™ with you. Video capability on mobile devices has evolved over the past year: Tablets and smartphones now play high-quality videos smoothly and without interruption. The following examples illustrate how to leverage your videos when away from the office:
Our former journalists can generate news coverage for your business by pitching your newsworthy videos to broadcast, print, and online news outlets. Because we spent years working in the news media, we have valuable media contacts. Newsrooms take our calls because they know we understand their needs.
Here are a few ways we can pitch your marketing videos to the news media:
Post your Newscast-Quality Marketing Videos™ on Facebook, Twitter, Instagram, LinkedIn, and more. Our social media specialists can use tools to analyze when your social media audience is online, then show your videos at those peak times. As former journalists, we were among the first industries to master social media and we are experienced writers: We craft attention-grabbing posts that reach your target audience. In addition, Facebook, Twitter, and YouTube use algorithms that give videos more exposure than other types of posts.
Generate new business by promoting your Newscast-Quality Marketing Videos™ on Facebook, Twitter, Instagram and YouTube in paid ads. Use customer data to show your marketing videos to the right age groups, ZIP codes, income levels and more. Our team places your Newscast-Quality Marketing Videos™ in front of likely customers.
Below are a few ways social media advertising can increase exposure to your marketing video:
Place your Newscast-Quality Marketing Videos™ (video testimonials from customers, “Meet the Business Owner” videos, recruiting videos, Q & A videos, etc.) at the top of Google searches with pay-per-click (PPC) advertising. Many of your competitors are using these ads to show up above you in search results. Put your video on the webpage listed in your PPC ad, and you will get results:
Send your marketing videos to your email contacts. You can also include them in company newsletters. Consider these proven email marketing techniques for your videos:
Videos are highly effective in email marketing to your potential customers: Using the word “video” in an email subject line boosts email open rates by 19% and click-through rates by 65% (Source: Hubspot).