PUBLIC RELATIONS, MARKETING & ADVERTISING STRATEGIES

Serving Businesses of All Sizes Since 2002

We're a team of TV and print journalists with extensive agency experience. Based in Fort Lauderdale, our news reporters/account executives are uniquely qualified to manage PR, marketing, and advertising needs for all types of businesses. We also partner with leading experts who specialize in online marketing services (such as social media and pay-per-click ads). A few of our specialties include, in no particular order:

  • Generating News Coverage
    Our PR team consists of only experienced TV news reporters and print journalists. We have close relationships with other journalists, so we have media contacts others don't. Have you been interviewed by a reporter lately?  Learn More
  • News-Like Marketing Videos™
    Hire one of our news crews: Each video has a script written by our team of TV journalists, is taped by experienced videographers (in broadcast quality), and is voiced by veteran TV news reporters. Our journalists have spent years telling stories--now they're telling your story. Each video has the look and appeal of a TV news story: These are promotional videos that don’t look promotional. Best of all, you have final approval of your videos. Learn More
  • SmartLink Business Reviews™
    We get your 5-star customers to leave 5-star reviews, taking your business to the next level. Our one-of-a-kind, turnkey system manages your online reputation. Online reviews can either grow your business or destroy it; let us help you sleep at night.  Learn More | How Vital Are Online Reviews?How Vital Are Online Reviews?
  • Online Marketing and Advertising
    We help you reach potential customers where they spend their time: online. Our online marketing team offers Facebook ads, Google ads (pay-per-click), YouTube ads and more. Target your potential customers by age, income, and other parameters.  Learn More

Bloom PR delivers results for your business. We're available days, nights and weekends. Call us at (954) 332-2375 or send us a message. We will get back to you within 12 hours.


OUR SIGNATURE SERVICES

  1. News Releases & Media Outreach
    • Announce your news across multiple platforms, including TV, news print outlets, blogs, and social media
    • Place news releases prominently on your website and broadcast using Facebook and Twitter ads
    • Our SEO-trained journalists wordsmith your news releases, ensuring high visibility in search engine results
  1. News-Like Marketing Videos
    • These are newscast-quality marketing videos that are promotional, but don’t look promotional
    • Use your video for customer meetings, market to potential customers on social media, and include in your newsletters
    • News-Like Marketing Videos make you a rock star in your industry. They also create a video legacy of your professional work.
  1. Social Media Marketing
    • Spread your company news and five-star reviews to highly relevant audiences
    • Increase exposure to your company’s news and blog posts with Facebook and Twitter boosts and ads
    • Use customer data to target likely customers of a specific age, gender, location, income, and more
  1. Online Reputation Marketing
    • 4 out of 5 consumers reverse purchase decisions after reading negative online reviews
    • People often reject businesses with low review scores and critical comments
    • There’s a direct relationship between strong review presence and higher profit
  1. Search Engine Optimization (SEO)
    • 92% of consumers search online reviews prior to making purchases
    • Be discovered for the words customers are searching
    • Your competitors are doing SEO. Without an SEO strategy, customers searching will find your competitors, not you.

TRUST THE EXPERTS: 

NEWS-LIKE MARKETING VIDEOS™ 

ARE PRODUCED BY OUR JOURNALISTS

Tell Your Company's Story to Drive Sales and Leave a Video Legacy

Reporters are the Best Interviewers

ADVANCED PRODUCTION: 

NEWS-LIKE MARKETING VIDEOS™ 

ARE FILMED IN BROADCAST QUALITY

Stunning Video Graphics and Animation Result in a Polished Marketing Tool

Transform Your Company Logo into an Engaging Animated Logo

YOUR NEWS-LIKE MARKETING VIDEO™ IS READY – WHAT'S NEXT?

Your HD-quality News-Like Marketing VideosTM can be marketed on more than your website. Social media channels are now centered around video content. Smartphones and tablets have evolved. The combination of sight, sound and motion is a powerful marketing tool that triggers emotions and drives sales. Our clients have seen success using the strategies below to promoting their News-Like Marketing VideosTM:

  1. Your Current Clients and Prospects

    Your News-Like Marketing Videos visually showcase you, your employees, your company’s story and your customers’ testimonials. Show the videos in your waiting room on an endless loop and in conference room meetings. Your videos’ quality, cutting-edge graphics and copyright-free music will wow them.

  2. Marketing On Your Website

    Your website is your 24/7 sales rockstar. Bloom PR’s digital marketing team will set up your YouTube business channel, upload your News-Like Marketing Videos, then place them on your company’s website. Our SEO-trained journalists will research keywords that best describe your videos, using them strategically to maximize your videos’ exposure in Google and other search results.

  3. Social Media Marketing

    Your News-Like Marketing Videos are posted on your Facebook, Twitter, Instagram, and LinkedIn pages; we can even analyze when most of your followers are online, then post only at those peak times. Our PR Reporters are well-versed in writing for social media. We craft creative posts for your specific target market. Recently, Facebook, Twitter and YouTube have stepped-up efforts to promote business videos. Now is the perfect time to produce a News-Like Marketing Video™ because the future of video is now.

  4. Social Media Advertising

    Generate new business by advertising your News-Like Marketing Videos to highly specific, precisely targeted groups on Facebook, Twitter, Instagram, Pinterest and YouTube. Broadcast your videos to specific age groups, ZIP codes, income levels, purchase behaviors, and more. The ways social media puts your News-Like Marketing Videos in front of likely customers are endless. 

  5. SEARCH ENGINE MARKETING

    Place your News-Like Marketing Videos at the top of Google searches with pay-per-click (PPC) advertising. PPC ads:

    • Are triggered to show only when certain words are searched
    • Only cost you money when someone clicks
    • Can be customized so that only likely buyers see them. For example, you can restrict the ads to be shown only to people who live within 10 miles of your business, or only to people who live where your customers live.
  6. EMAIL MARKETING

    Send your videos to your email lists and include them in company newsletters. 

  7. On the Road

    Take your News-Like Marketing Videos to client and prospect meetings, conferences and trade shows. Give that executive the best elevator pitch ever. Video capability on mobile devices has evolved over the past year. Tablets and smartphones now play HD-quality (1080p) videos smoothly and without interruption. A recent study by Adobe shows 60% of all videos are watched on smartphones 
and tablets. 

     


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We only hire journalists. Because our team speaks media language, we get media coverage.

Our clients appear on CNN, Yahoo! News, The Wall Street Journal, USA Today, and other high-profile media.

We generate media coverage for clients in health care, real estate and other industries.

Free Media Coverage Needs Evaluation
(954) 332-2375
[email protected]

Promote your credentials, include your testimonials and boost your credibility. Distinguish yourself.

Our TV journalists have produced thousands of news stories. They use captivating visuals and powerful verbiage to show off your business.

Videos can be promoted on your site, on TV and in Facebook ads. Loop them in your office and show to clients.

Free Video Needs Evaluation
(954) 332-2375
[email protected]

92% of consumers read online reviews for local businesses.

4 out of 5 consumers will reverse a purchase decision after reading a negative online review.

You have good reviews, but are they recent? 69% of consumers say a review must be written with 3 months to be relevant.

Free Online Reputation Evaluation
(954) 332-2375
[email protected]

No other advertising medium has such precise customer targeting. We go beyond basics such as age and location.

Facebook and Twitter ads target users by purchase behavior, relationship status and more. A Google ad targets users who live near your business.

The more customer data you give us, the more successful your Facebook and Google ads will be.

Free Marketing/Advertising Evaluation
(954) 332-2375
[email protected]

No other advertising medium has such precise customer targeting. We go beyond basics such as age and location.

Facebook and Twitter ads target users by purchase behavior, relationship status and more. A Google ad targets users who live near your business.

The more customer data you give us, the more successful your Facebook and Google ads will be.

Free Marketing/Advertising Evaluation
(954) 332-2375
[email protected]

We only hire journalists. Because our team speaks media language, we get media coverage.

Our clients appear on CNN, Yahoo! News, The Wall Street Journal, USA Today, and other high-profile media.

We generate media coverage for clients in health care, real estate and other industries.

Free Media Coverage Needs Evaluation
(954) 332-2375
[email protected]

Promote your credentials, include your testimonials and boost your credibility. Distinguish yourself.

Our TV journalists have produced thousands of news stories. They use captivating visuals and powerful verbiage to show off your business.

Videos can be promoted on your site, on TV and in Facebook ads. Loop them in your office and show to clients.

Free Video Needs Evaluation
(954) 332-2375
[email protected]

92% of consumers read online reviews for local businesses.

4 out of 5 consumers will reverse a purchase decision after reading a negative online review.

You have good reviews, but are they recent? 69% of consumers say a review must be written with 3 months to be relevant.

Free Online Reputation Evaluation
(954) 332-2375
[email protected]