PR, MARKETING, AND ADVERTISING SINCE 2002

Serving Businesses in Miami, Fort Lauderdale, West Palm Beach, and Nationwide

We're a team of TV and print journalists with extensive agency experience. Our staff is uniquely qualified to manage PR, marketing, and advertising needs for all types of businesses. One of our signature services is Newscast-Quality Marketing Videos™. Our team also has leading experts in online marketing services, including social media, SEO, pay-per-click (PPC), and website development. See our full range of services here.

  • Generating News Coverage
    Every member of our team is a veteran TV news reporter or print journalist, with years of agency experience. The key to our success is our close relationships with other journalists--we have local and national media contacts other agencies don't.  Why Reporters Prefer Bloom PR
  • Newscast-Quality Marketing Videos™
    Attract a steady stream of new customers. Online video is a top solution for marketing your business. Our video marketing experts include your credentials, promote your testimonials, and boost your credibility. Separate your business from the competition.  Why Bloom PR Videos Are Superior
  • SmartLink Business Reviews™
    We get your best customers to leave 5-star reviews, taking your business to the next level. Our one-of-a-kind, turnkey system manages your business's online reputation. Reviews can either grow your business or damage it; we give you peace of mind.  Are Your Online Reviews Hurting You?Are Your Online Reviews Hurting You?
  • Online Marketing and Advertising
    We reach your potential customers where they spend their time: online. In search results, we get your website to appear above your competitors. Our online marketing team offers social media management, social media ad campaigns, SEO, pay-per-click (PPC), and more.  Why Advertise Online?

Bloom PR delivers results that grow your business. We're available days, nights, and weekends. Call us at (954) 334-5822 or send us a message. We will get back to you within 1 hour.


HOW BLOOM PR GETS RESULTS

  1. News Releases & Media Outreach
    • Journalists like ours know who to contact in newsrooms and how to hand-pick the best people for a reporters’ stories.
    • Newsrooms know our agency understands their needs, the pressure of deadlines, and other aspects of delivering the news.
    • Our agency aggressively pitches reporters daily, including weekends. This generates news coverage for our clients.
    • Bloom PR announces your news everywhere: TV, news print outlets, blogs, social media, and more.
  1. Marketing Videos
    • Video production is our specialty: Our TV producers and videographers produced TV newscasts in major cities. 
    • Our experts know the process: We interview you and your customers, film the right shots, and tell your story just as we do as journalists.
    • Our equipment is broadcast quality: We use high-tech cameras, scene lighting, and professional editing programs.
  1. Social Media Marketing
    • Our agency includes social-media-trained journalists. They are experts with a long record of success, managing campaigns for big companies (luxury real estate developers, national restaurant chains) and small businesses (medical practices, law firms, local restaurants). 
    • Video is a dominant form of content on social media. As journalists, we know video better than anyone: We’re in a better position than other marketing agencies to promote your video on Instagram, YouTube, Snapchat, and other video platforms. 
    • Service to your customers is fast: Our experts respond to customer questions in minutes, not hours or days. Customer service is quickly shifting from phone to social media: We’re on it.
  1. Online Reputation Marketing
    • Journalists repair and enhance your company’s online reputation best. We often wrote emotional, persuasive stories about companies like yours. Our image-boosting news releases, blog posts, and other pieces endear you to the reader. These online reptuation strategies paint you and your company in a positive light and push the bad stuff lower in search engines.
    • SmartLink Business Reviews™, our exclusive program, utilizes proven methods to obtain 5-star reviews from legitimate customers. That’s why we can guarantee a review return rate of double the industry standard.
    • We identify the right industry sites where you are hurting, then target them strategically.
    • Agencies often employ strategies that raise red flags to a review site’s automated software. Our methods avoid getting you blacklisted
  1. Search Engine Optimization (SEO)
    • Services include working one-on-one with you to determine the search terms for which you want to be found in search engines.
    • Our agency has SEO-trained journalists who are familiar with a variety of industries, so they understand what’s important to your industry.
    • Search results are our forte: Our experts dive deep into your website’s analytics, pinpointing where users are leaving your site, which pages are most popular, and what words they’re searching to get there. We then adapt our strategies accordingly.

TRUST THE EXPERTS: 

NEWSCAST-QUALITY MARKETING VIDEOS™

ARE PRODUCED BY OUR JOURNALISTS

Tell Your Story to Boost Sales and
Promote Your Business

Journalists are the Best Interviewers and Videographers

ADVANCED PRODUCTION: 

NEWSCAST-QUALITY MARKETING VIDEOS™ 

ARE FILMED IN BROADCAST QUALITY

Marketing Videos Are Produced
for Any Industry and in Any Language

Eye-Catching Animation and On-Screen Graphics
Set You Apart from Your Competitors

YOUR NEWSCAST-QUALITY MARKETING VIDEOS™ ARE READY: NOW PROMOTE THEM

Your Newscast-Quality Marketing Videos™ are a persuasive marketing tool that triggers emotions, increases customer confidence, and generates sales. Each video features you, your employees, your company’s story, and your customers’ testimonials. Four time as many consumers would rather watch a video about your product than read about it (source: Animoto). Our clients in Miami, Fort Lauderdale, West Palm Beach, and nationwide have seen success using these strategies to promote their marketing videos:

  1. Current Clients and Prospects

    Your Newscast-Quality Marketing Videos’ quality, eye-catching graphics, and music will wow current and prospective clients. Here are ways to get your marketing videos in front of your clients: 

    • Current clients – A patient at a Miami medical practice visits for her check-up appointment, but is considering a facelift procedure. Your Newscast-Quality Marketing Video is playing on an endless loop on the waiting room TV (with video captions). Your video details the procedure and includes praise-filled video testimonials from patients. The patient gains enough confidence to have the facelift performed and books the appointment.
    • Prospective clients – A family emails your Fort Lauderdale real estate office, asking for more information on a tough-to-sell listing. One of your Newscast-Quality Marketing Videos was created for the listing, and is far more convincing than the simple Zillow listing. The family is wowed by the video and schedules a tour.

    Businesses using video grow company revenue 49% faster year-over-year than organizations without video. (Source: Aberdeen Research)

    Get your free video-needs evaluation and let’s get you growing: Call us at (954) 334-5822 or email info@ournewsroom.com. 

  2. Business Website

    With Newscast-Quality Marketing Videos™ your website becomes your 24/7 sales rockstar. Bloom PR’s digital marketing team will set up your YouTube business channel, upload your Newscast-Quality Marketing Videos, then place them on your company’s website.

    Marketing Videos on Your Website: Why It’s Critical

    • Nearly 75% of consumers believe a video describing a service is important (Source: Animoto)
    • 64% of consumers are more likely to buy a product after watching a video about it (Source: CodeFuel)
    • The average user spends 88% more time on a website with video (Source: CodeFuel)
    • Companies using video enjoy 41% more web traffic from search than non-users. (Source: Aberdeen Research) Our SEO-trained journalists will strategically use keywords in each video’s description, maximizing your videos’ exposure in Google, Bing, and Yahoo.
  3. On the Road

    Generate new business by taking your Newscast-Quality Marketing Videos with you. Video capability on mobile devices has evolved over the past year: Tablets and smartphones now play high-quality videos smoothly and without interruption. The following examples illustrate how to use your videos outside the office:

    • Industry conferences – A Miami dermatologist is giving a presentation at the annual South Beach Symposium. She uses her Newscast-Quality Marketing Videos to detail the specific benefits of her new skin treatment.
    • Business networking events – A restaurant owner in West Palm Beach attends an evening networking event. On his iPad, his Newscast-Quality Marketing Video gets mouths watering over his restaurant’s new menu items. He hands each attendee coupons for those menu items (and gains likely customers).
    • Advertising at trade shows – A Fort Lauderdale real estate broker rents a table at the Florida Realtors Convention & Trade Expo. On a tablet, he plays the Newscast-Quality Marketing Videos for attendees, securing new leads.
    • Unexpected introductionsUse your marketing video to wow that executive with the best elevator pitch ever.

     

  4. The News Media

    Our journalists can generate news coverage for your business by pitching your newsworthy videos to broadcast, print, and online media outlets. As journalists, the Bloom PR team has media contacts others don’t. Whether in Fort Lauderdale, Miami, West Palm Beach, or nationwide, newsrooms take our calls. 

    Here are a few ways we can pitch your marketing videos to the news media:

    • Promote your industry knowledge – As journalists, we pitched a Miami real estate expert to the news media regarding current trends in interest rates. We sent clips from his Newscast-Quality Marketing Videos to the local TV station for its “Your Money” segment.
    • Publicize your business as a personal story – Newscast producers love touching stories about local businesses. Perhaps you’re handing down the family business to your son or daughter, 30 years after your grandfather handed it to you. A Newscast-Quality Marketing Video about your family’s journey is a heartfelt story the news media will love. It also creates a video legacy for you that will live on for years.
  5. Social Media and Search Engines

    Social Media Posts

    Post your Newscast-Quality Marketing Videos™ on Facebook, Twitter, Instagram, LinkedIn, and more. Our social media specialists use tools to analyze when your social media audience is online, then post at those peak times. As journalists, we were among the first industries to master social media and we are experienced writers: We craft attention-grabbing posts that reach your target audience. In addition, Facebook, Twitter, and YouTube give wide exposure to business videos. 

    Social Media Advertising

    Generate new business by promoting your Newscast-Quality Marketing Videos™ on Facebook, Twitter, Instagram, and YouTube. Use customer data to show your marketing videos to the right age groups, ZIP codes, income levels, and more. Our team places your Newscast-Quality Marketing Videos™ in front of likely customers.

    Below are a few ways social media advertising increases exposure to your marketing video:

    • Marketing on social media promotes your new business or service – At your new restaurant in Fort Lauderdale, you want to show off your food-truck-inspired menu items, so you plan a “tasting night.” Using your Newscast-Quality Marketing Video in a Facebook ad, you target the “foodie crowd:” men + women 21-35, who live within 5 miles of the restaurant, and “like” Facebook pages of Fort Lauderdale food trucks. At the tasting night, foodies flock to your restaurant and you gain loyal customers.
    • Campaigns can target your competitors – You’re an experienced plastic surgeon in Boca Raton and want to grow your business. One of your Newscast-Quality Marketing Videos shows off your new rhinoplasty procedure. Young adults are a big audience for nose surgeries, so you target them on Instagram: women 18-34, who live in a 20-mile radius of your practice, who “like” Instagram pages of celebrities, Cosmo magazine, etc. Your patient consult appointment book fills up, and you gain new patients.

    Search Engine Advertising (PPC Ads)

    Place your Newscast-Quality Marketing Videos™ (video testimonials from customers, “Meet the Business Owner” videos, recruiting videos, Q & A videos, etc.) at the top of Google searches with pay-per-click (PPC) advertising. Many of your competitors are using these ads to show up above you in search results. Put your video on the webpage listed in your PPC ad, and you’ll get results:

    • Campaigns help your business be found for what potential customers are searching – Let’s say you’re a Fort Lauderdale nose surgeon. When a sinus sufferer searches “Fort Lauderdale sinus doctor,” you want your website to appear at the top of search results. Unfortunately, 4 other Fort Lauderdale nose surgeons show up above you. A PPC ad ignores that: It can put your website above them when “Fort Lauderdale sinus doctor” is searched.
    • Our experts can show your ads to a highly specific group of people – You can limit who sees your search engine ads. For example, set your ads to be shown only to people who live within driving distance of your business, or only to people who live in towns where your current customers live.
    • Cost is controlled because you pay only when potential customers visit your site – Unlike TV and print advertising, you don’t pay when people see your website–you pay when they visit it. Best of all: Because you can target specific groups, you pay only for relevant site visitors.
  6. EMAIL MARKETING

    Send your marketing videos to your email contacts. You can also include them in company newsletters. Consider these proven email marketing techniques for your videos:

    • Invite your Boca Raton patients to see your medical practice’s new laser treatment
    • Educate homebuyers on what makes your Fort Lauderdale real estate agency unique
    • Contact past customers to introduce them to your new menu items, tempting them to revisit your West Palm Beach restaurant

    Videos are highly effective in email marketing to your potential customers: Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65% (Source: Hubspot). 

Our Unique Strategies Can Grow Your Sales

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Our Team's Unique Strategies Can Grow Your Sales

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BLOOM PR ON TWITTER

Video Produsction Update: 'Drones for Businesses Can Take Off Under New FAA Regulations.' nbcnews.com/tech/tech-news… pic.twitter.com/pGtMtZP72E

Twitter Media

'Twitter Opens Moments to Select Celebrities and Brands—and Soon Everyone.' fortune.com/2016/08/09/twi… pic.twitter.com/6V11QJWnLO

Twitter Media

Interesting...Twitter's Android app gets an eye-saving night mode: mashable.com/2016/07/26/twi… pic.twitter.com/RAcqczkECg

Twitter Media

Media outlets contact Bloom PR because our agency only hires news reporters.

Newsrooms know we understand the newsgathering process. We provide the media with excellent sources for their stories.

Our clients appear on CNN, Huffington Post, The Wall Street Journal, USA Today, and other high-profile media.

Contact Us Now for a Free Evaluation of Your Media Coverage Needs:
(954) 334-5822
info@ournewsroom.com

Each script is written by our award-winning producers, taped by our videographers, and narrated by our news reporters.

Each has the look and appeal of a news story: Show off your business with a reporter voiceover, powerful writing, and eye-catching visuals.

Only Bloom PR's team has close relationships with journalists; we can pitch your videos to the news media.

Contact Us Now for a Free Video Needs Evaluation for Your Business:
(954) 334-5822
info@ournewsroom.com

92% of consumers read online reviews for local businesses.

4 out of 5 consumers will reverse a purchase decision after reading a negative online review.

You have good reviews, but are they recent? 69% of consumers say a review must be written with 3 months to be relevant.

Contact Us Now for a Free Evaluation of Your Business's Online Reputation:
(954) 334-5822
info@ournewsroom.com

Only online ads (like on Facebook and Instagram) give you the power to target your potential customers by age, income, ZIP code and numerous other parameters.

Use pay-per-click (PPC) ads to show off your business at the top of a Google search. PPC ads can target potential customers who live near your business.

The more customer data you give us, the more successful your ads will be.

Contact Us Now for a Free Marketing/Advertising Evaluation:
(954) 334-5822
info@ournewsroom.com

Only online ads (like on Facebook and Instagram) give you the power to target your potential customers by age, income, ZIP code and numerous other parameters.

Use pay-per-click (PPC) ads to show off your business at the top of a Google search. PPC ads can target potential customers who live near your business.

The more customer data you give us, the more successful your ads will be.

Contact Us Now for a Free Marketing/Advertising Evaluation:
(954) 334-5822
info@ournewsroom.com

Media outlets contact Bloom PR because our agency only hires news reporters.

Newsrooms know we understand the newsgathering process. We provide the media with excellent sources for their stories.

Our clients appear on CNN, Huffington Post, The Wall Street Journal, USA Today, and other high-profile media.

Contact Us Now for a Free Evaluation of Your Media Coverage Needs:
(954) 334-5822
info@ournewsroom.com

Each script is written by our award-winning producers, taped by our videographers, and narrated by our news reporters.

Each has the look and appeal of a news story: Show off your business with a reporter voiceover, powerful writing, and eye-catching visuals.

Only Bloom PR's team has close relationships with journalists; we can pitch your videos to the news media.

Contact Us Now for a Free Video Needs Evaluation for Your Business:
(954) 334-5822
info@ournewsroom.com

92% of consumers read online reviews for local businesses.

4 out of 5 consumers will reverse a purchase decision after reading a negative online review.

You have good reviews, but are they recent? 69% of consumers say a review must be written with 3 months to be relevant.

Contact Us Now for a Free Evaluation of Your Business's Online Reputation:
(954) 334-5822
info@ournewsroom.com